????那么如何盈利呢？尊重隱私、以用戶(hù)為中心理念的倡導(dǎo)者、同時(shí)也是個(gè)人數(shù)據(jù)生態(tài)公會(huì)（Personal Data Ecosystem Consortium）的執(zhí)行主任卡利亞?哈姆林分享了一份題為《個(gè)人數(shù)據(jù)格局》（Personal Data Landscape）的報(bào)告中的部分內(nèi)容。這份尚未發(fā)表的報(bào)告歸納了三種主要的商業(yè)模式。例如，存放在數(shù)據(jù)保險(xiǎn)箱的數(shù)據(jù)或者是通過(guò)實(shí)時(shí)網(wǎng)站瀏覽讀取的數(shù)據(jù)都可以由擁有信息的消費(fèi)者本人明碼實(shí)價(jià)地出售；或者是通過(guò)專(zhuān)門(mén)出售信息給廣告商的第三方供應(yīng)商來(lái)進(jìn)行交易；或者，在數(shù)據(jù)聚合服務(wù)平臺(tái)的支持下，用戶(hù)把自己的數(shù)據(jù)與其他人的匯集到一起，進(jìn)入一個(gè)更大的、能與其它商家或者服務(wù)商一道出售（或者共享）的資源庫(kù)。哈姆林強(qiáng)調(diào)：“可能還有其他更多模式。”。

????Azigo公司的保羅?特里維?？诉€提供了一些細(xì)微差別情況，認(rèn)為廣告商出于對(duì)自己有利的原因?qū)?huì)調(diào)整他們與消費(fèi)者之間的關(guān)系。戴維?西格爾的觀點(diǎn)是，如果客戶(hù)成為一種優(yōu)質(zhì)數(shù)據(jù)的來(lái)源，偷偷摸摸的數(shù)據(jù)挖掘就沒(méi)什么必要了。將個(gè)人數(shù)據(jù)遷移到云端的進(jìn)程已經(jīng)發(fā)展到了關(guān)鍵階段。這種轉(zhuǎn)變最終確立的標(biāo)志是什么呢？西格爾說(shuō)：“當(dāng)智能手機(jī)變成……傻瓜機(jī)的時(shí)候。當(dāng)像樂(lè)金（LG）、三星（Samsung）或者HTC等公司生產(chǎn)出無(wú)需本地存儲(chǔ)、能從網(wǎng)絡(luò)獲得一切數(shù)據(jù)的手機(jī)時(shí)，傻瓜手機(jī)的時(shí)代就正式宣告來(lái)臨了?！备鶕?jù)這種觀點(diǎn)，到那時(shí)，個(gè)人信息保險(xiǎn)箱就會(huì)成為使用一切高科技設(shè)備的體驗(yàn)中樞。

????西格爾還稱(chēng)，屆時(shí)，蘋(píng)果公司將不得不開(kāi)始開(kāi)發(fā)美輪美奐的個(gè)人信息保險(xiǎn)箱。

????譯者：默默

????How then to profit? Kaliya Hamlin, a privacy and user-centric advocate and executive director of the Personal Data Ecosystem Consortium, shared sections of an unpublished report "Personal Data Landscape," which outlines three primary business models. As an example, data stored in lockers or accessed via real-time Web browsing can be explicitly for sale-by-owner, or brokered through third-party vendors who sell the information to advertisers. Or, with data aggregation services, users pool their data with others into a larger repository that's sold (or shared) with businesses and services. "There are likely many more models," stresses Hamlin.

????Azigo's Paul Trevithick offers a nuanced position, reasoning that advertisers will adjust their relationship with consumers because it's in their best interest to do so. If customers become a source of quality data, the need for dodgy data mining is minimized. Which is David Siegel's point. The great migration of personal data to the cloud has reached a critical phase. What will seal the transition? "When smartphones become…dumb," he says. "When a company like LG, or Samsung, or HTC makes a phone that has no local storage and gets everything from the web then the era of the dumb phone will begin." At that point, so goes the argument, a personal locker will become the center of the experience of using any device.

????According to Siegel, Apple will then have to start making data lockers that are, well, beautiful.