Intuit稱霸財(cái)務(wù)管理軟件市場(chǎng)之謎
Richard Mcgill Murphy
2012-04-12
Intuit公司在個(gè)人財(cái)務(wù)軟件領(lǐng)域幾乎堪稱壟斷巨頭?，F(xiàn)在，它已經(jīng)開(kāi)始從桌面軟件向云服務(wù)進(jìn)軍。
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壟斷的力量 ??? 據(jù)市場(chǎng)調(diào)研公司NPD集團(tuán)的研究，QuickBooks和TurboTax這兩款產(chǎn)品的市場(chǎng)地位近乎壟斷，占據(jù)了超過(guò)90%的零售市場(chǎng)。微軟可能是Intuit手下敗將中名聲最顯赫的一個(gè)，它一直試圖用Small Business Accounting這款記賬軟件與QuickBooks展開(kāi)競(jìng)爭(zhēng)，結(jié)果卻屢戰(zhàn)屢敗。 ??? 譯者：清遠(yuǎn) |
Monopoly power ??? QuickBooks and TurboTax are near monopolies, with a retail market share of more than 90%, according to NPD Group, a market research firm. Microsoft is probably Intuit's highest- profile corporate victim, having tried and failed to take on QuickBooks with Small Business Accounting, a rival bookkeeping app. |
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