10大遺產(chǎn)：?jiǎn)滩妓垢淖兪澜?
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蘋果專賣店 ????據(jù)報(bào)道，蘋果公司在弗吉尼亞州泰森角成立第一家零售店時(shí)，曾經(jīng)備受質(zhì)疑。但十年后，蘋果公司已經(jīng)擁有345家專賣店，最終改變了外界對(duì)蘋果的質(zhì)疑。在蘋果實(shí)體商店成功的刺激下，連微軟也開始效仿（但效果喜憂參半）。蘋果專賣店成功的關(guān)鍵在于店內(nèi)布局。根據(jù)蘋果公司內(nèi)部傳聞，起初，喬布斯與公司認(rèn)識(shí)到，最理想的布局是打破常規(guī)，依據(jù)消費(fèi)者互動(dòng)進(jìn)行區(qū)域劃分：一個(gè)區(qū)域用來查看相機(jī)與打印機(jī)如何在電腦上運(yùn)行，另外一個(gè)空間則用于多媒體任務(wù)等，店內(nèi)布局強(qiáng)調(diào)實(shí)際演示，使消費(fèi)者能夠親身體驗(yàn)每款產(chǎn)品。 |
The Apple Stores??? ????The first Apple retail store in Tyson's Corner, VA was reportedly met with much skepticism. Ten years and 345 stores later though, the story has changed. Apple's success with brick and mortar locations even spurred Microsoft to do the same (with mixed results). The key lies largely with the store layout. According to Apple lore, Jobs and company realized during the early days that the ideal arrangement was to break up areas based on consumer interactions: an area for checking out how a camera and printer worked with a computer, another space for multimedia-focused tasks and so on, with an emphasis on hands-on demos, so consumers could handle the goods themselves. |
