硬件：唐?馬特里克

微軟互動娛樂業(yè)務(wù)部總裁

????從歷史上來看，視頻游戲機(jī)的壽命通常在5到7年。隨著制造商宣布推出新一代產(chǎn)品，市面上現(xiàn)有產(chǎn)品的銷量將逐步降低，直至退出市場。但是由于有了唐?馬特里克，微軟公司（Microsoft）的Xbox 360打破了這一宿命。

????對于這款標(biāo)志性的游戲機(jī)而言，它的發(fā)展道路并非一帆風(fēng)順。2007年，馬特里克從電子藝界公司（Electronic Arts）來到了微軟。當(dāng)時，Xbox的業(yè)務(wù)尚未實現(xiàn)盈利。同一年，由于硬件缺陷，使Xbox 360游戲機(jī)的故障率高達(dá)24%。延長保修期，對不滿的用戶進(jìn)行補(bǔ)償，使公司損失了11.5億美元。馬特里克起草并負(fù)責(zé)執(zhí)行了一份三年計劃，目的是扭轉(zhuǎn)這一局面。微軟互動娛樂業(yè)務(wù)部（Microsoft Interactive Entertainment）COO兼CFO丹尼斯?德爾金稱：“整個部門發(fā)生了很大的變化。唐確實是我們的‘定海神針’?！?/p>

????如果沒有馬特里克，也就不會有Kinect。Kinect是微軟公司針對Xbox 360推出的體感控制器。馬特里克組建了Kinect團(tuán)隊，并從外部招募了優(yōu)秀人才，比如創(chuàng)意總監(jiān)庫都?圖蘇諾達(dá)；此外，他還制定了重要的目標(biāo)，如降低成本，以達(dá)到消費者可接受的價位。

????目前，不論是口碑還是銷量，Kinect都是微軟公司最成功的硬件設(shè)備。去年11月產(chǎn)品推出以來，Kinect的銷量已經(jīng)超過1，000萬臺。2011年前四個月，公司游戲機(jī)的銷量與去年同期相比增長了29%，這也被認(rèn)為是Kinect的功勞。程序設(shè)計迷已經(jīng)編寫了無數(shù)Kinect應(yīng)用程序，從增強(qiáng)實境游戲到動作捕捉動畫程序；而且，機(jī)器人專家也在使用Kinect的攝像機(jī)，來捕捉3-D實時影像。

????德爾金說：“許多人都能看清趨勢，但唐不僅能看清趨勢，還能組建團(tuán)隊，將愿景付諸行動。他就這樣改變了我們的業(yè)務(wù)發(fā)展軌道?！?/p>

????（翻譯 劉進(jìn)龍）

Hardware: Don Mattrick

President, Microsoft Interactive Entertainment

????Historically, video game consoles survive for between five and seven years, with sales petering out when manufacturers announce the next product. Thanks to Don Mattrick, that's not the case for Microsoft's Xbox 360.

????Things didn't always look this good for the iconic console. When Mattrick moved from Electronic Arts to Microsoft in 2007, the Xbox business had yet to turn a profit. That same year, hardware defects caused up to 24% of all Xbox 360 consoles to fail, causing a $1.15 billion write-off to extend warranties and reimburse disgruntled owners. Mattrick wrote and executed a three-year plan to turn the business around. "There was just a lot of change, and Don was a real stabilizing force," says Dennis Durkin, COO and CFO for Microsoft's Interactive Entertainment Business.

????Without Mattrick there wouldn't be Kinect, the company's motion-sensor controller for the Xbox 360. Mattrick assembled the Kinect team, recruited outside talent like creative director Kudo Tsunoda, and set crucial goals like reducing costs to reach an affordable consumer price point.

????Now Kinect is one of Microsoft's most successful hardware devices, both critically and financially. Microsoft has sold more than 10 million units since last November's launch and is largely credited with driving console sales up 29% during the first four months of 2011 compared with the same period last year. Hackers have already programmed numerous Kinect applications, from augmented reality games to motion-capture animation programs; and roboticists are using the Kinect's camera to capture 3-D real-time images.

????"A lot of people can see trends, but Don also formed a team that could execute against a vision," says Durkin. "That's where he's really changed the trajectory of our business."